Prospects of Indonesian Creative Industry with Information and Communication Technology Support
Creative industries in recent years has become an interesting issue to be discussed. Kratif idustri own definition according to the Commerce Department on mapping studies of creative industries in 2007 were:
"The industry is derived from the utilization of creativity, skills and individual talents to create wealth and jobs through the creation and utilization of creativity and individual creativity."
In other words, the creative industry is an industry which is the main element of creativity, skill and talent that has the potential to improve welfare by offering intellectual creations. Creative industry consists of providing creative products directly to customers and supporting the creative value creation in other sectors that are indirectly related to the customer. In addition, the creative product has the characteristics: short life cycle, high risk, high margin high diversity, high competition, and easily imitated.
The government has meindentifikasi scope includes 14 sub-sectors of creative industries, among others, architecture, advertising, art (paintings, sculptures), craft, design, fashion / fashion, music, interactive games, performing arts, publishing, printing, computer services and software (software), radio and television, research and development, and film-video-photography.
Opportunities for creative industries both domestically and abroad is enormous. The market share promised to the creative industry is still very wide open, and will have a tendency to increase
Information and Communication Technology Support
Internet as a form of information and communication technology by Riyeke Ustadiyanto, merketbiz.net owner, is a freeway for small and medium enterprises including Indonesia's creative industries.
This is evidenced by Pipin Girsang, a businessman from Jepara furniture menungkin just hardly ever heard his name, but was more familiar staff of the company's purchase of Crown Royal Whiskey. In fact, recent contacts businessman this furniture come from Apple who requested the case be made for the iPhone 3G. Adalan Pipin is a company page address at gabeart.com
Another with Diana Rikasari that make the blog as a medium for creative industries. Diana famous as a fashion bloggers who make the blog as a medium of expression and creativity that was made famous and won many awards.
Government incentives in information technology and communications for Creative Industry players
In addition to making a book mapping kratif industry, there may be a question what has been done by the government assembled support in information technology and communication? As usual, I will discuss some government sites that have been provided to support the creative industries. Because in my opinion, very unfortunate that you have prepared fisilitas can not be optimally utilized.
The government also respond to the development of creative industries as part of SMEs to create a portal with SMEs Innovation Center-umkm.net portal.pi address. This portal is a place to share information and knowledge about the latest innovations as the node, hub or gateway of the network of partnerships that provide integrated services to foster innovative SMEs. Goals and objectives PI SMEs are:
Develop new business unit based on innovative technologies and improving technological mastery of existing business units through increased interaction and linkages between innovation value chain with the production value chain.
With a target:
Functioning of the role of PI-MSME
Availability of financing schemes innovative technology-based SMEs.
Availability of Intermediary Institutions of SMEs.
Establishment of SME access to the IPR policy of a compulsory license that had expired.
Functioning of IT-based network as a gateway development of innovative technology-based SMEs.
Increased number of innovative SMEs.
The government also made a virtual market of SMEs InnovationCentre at the address www.vmp-piumkm.com, a means to conductjoint marketing, both fellow actors SMEs, as well as with customersand R & D institutions. In addition, to open opportunities forintegrated marketing communication, so Dapa expand accessibilityand marketing which is a meeting place for sellers (seller) andpurchaser (buyer) on the internet.)
Not enough with portal MSME Innovation Center, the governmentalso made a portal for SME businesses including creativeentrepreneurs who are ready to spread its wings outside daeranand abroad to showcase and market their products inwww.indonesian-products.biz
The sites above are free and industry players as well as creative industry SMEs to utilize these sites to improve the competitiveness of their products and services. Hopefully this simple article could be useful. Thank you.
Literature:
Indonesia Design Power team. 2008. "Development of IndonesianCreative Economy 2025." Jakarta: Ministry of Trade of Indonesia.
"Empowering SMEs through Google." Media Indonesia, Monday, March 8, 2010
